PERSONAL RESPONSIBILITY It is Sustainable?
If you drive with your eyes fixed only on the bonnet or hood, you will crash. If at speed you look only at the section of the road immediately in front of you, you will crash. And if you believe that you are the only person driving on that stretch of road, and can concentrate on anything but the road, you will avoid danger just as long as your luck holds. How many of us in business operate with our eyes fixed only on the bonnet, with little or no attempt to view what is down the road, with scant preparation for the Wicked Problems2 ahead and a dim long-term view of where we want to go? And yet we keep accelerating, hoping that if we ignore things, they will either go away, or others will take care of us, or technology will keep us safe.